February 8, 2026 | Relish
A MEASLEY $62 MILLION

020827 | tuesday
A MEASLEY $62 MILLION
The IMDb reported today that (gasp) last weekend was the worst summer weekend for film viewage in over 4 years. Shocking? Hardly. (And yes, I know I just said "viewage". I make up words, get used to it.)
Ladies and gentlemen, we have entered that time of year (once again) where the major studios release only the worst of the worst. So what do they expect? I suppose late summer/early fall is relegated to the distinction of crap-central as far as film goes because audiences have their minds on other things: back-to-school hell, packing that one last vacation into the Labor Day vacation-fest, belly-button lint removal. Who knows…. The only film released this time of year I can recall that warranted any attention whatsoever was last year's Hedwig and the Angry Inch (a fine film by the way, rent it today!). So studio execs are crying in their martinis over last weekend's paltry take of $62 million? Boo hoo. You want people to show up to your films? Try releasing something that merits our spending $9 ($22.75 once you toss in the 'corn and cokes). Until then, don't get your checkbook in a twist when we all hit the beach or Target instead of the local megaloplex. (And, in case you were holding your breath… stop. Not much appears to be on the horizon as far as decent film goes but I'll keep you posted.)
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