You Need a Plan: Marketing Planning for Focused Effort

Whether you are running marathons, racing road bikes, or stopping pucks – creating a framework for your training matters.

If you treat each training day as a race and don’t have a purpose for each day’s session, you’ll find yourself plateauing quickly – leading to discouragement, boredom, and fatigue.

When I hit the ice, I have a goal in mind. Better puck tracking. Improved recovery to the post. Controlling the puck. I try to focus on practicing one or two items per session vs. trying to master “all the things” at once.

When I ran marathons and ultras (and raced road bikes), each day had a focus in mind. Mondays were usually easy efforts. Tuesdays are focused on speed work or sprints. Wednesday was devoted to longer interval work. Etc.

Instead of trying to build top-end speed AND endurance at once, each day was tailored to work on a single facet of the sport. And gains were made.

The same can be said about your marketing.

When you haven’t identified your motivations (your “why”) and tackle your marketing without a plan, people notice (or don’t notice YOU, as the case may be). Trying to appeal to everyone all the time is a recipe for disaster. Marketing without a plan is rarely effective.

That’s why we developed the Relish GPS: Growth and Purpose Strategy.

This program will take you from confusion to clarity with your marketing and craft a roadmap that helps you get where you are trying to go – so you can do more of what you love most (working with great clients on gigs that fuel your mission). Or just riding your bike.



If you’re ready to stop treating your marketing like a guessing game and start training with purpose, we’d love to help build your roadmap. You can kick things off by dropping us a line — let’s get you moving in the right direction.