December 6, 2020 |
Using all the tools at your disposal isn’t cheating, it’s effective

Stay in the Loop
Get practical marketing insights, branding tips, and growth strategies delivered straight to your inbox.
Subscribe
You will now receive our latest updates directly in your inbox.
Please try again or contact us directly.
I got my first ride on a KTM motorcycle with a Rekluse clutch the other day.
My initial thought was, “This thing is amazing. It’s like cheating.”
This isn’t the first time I have had this type of reaction to trying new tech. (Fat skis, 29″ wheels on mountain bikes, smartphones, etc. all come to mind.) Which made me consider the idea… is it really cheating to leverage the tools available to make things easier?
I suppose if I stopped my progress after employing new tools it could be considered a cheat. But most of the time, new tech simply affords me the opportunity to push my limits and get even BETTER as a person/bike rider/business fella.
They say, “It’s not the bike, it’s the rider.” But sometimes a bit better bike gives one the opportunity to push one’s limits and find out exactly how far we can go.
What new tools are you going to try out this week to up your game?
Thoughtful strategy. Practical execution.
Clear thinking, honest perspectives, and experience shaped by years of doing the work. No shortcuts, no borrowed opinions, just lessons learned by showing up, solving problems, and following ideas all the way through.






