August 31, 2020 |
Pro Tip: Get Your Case Studies Read

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Here’s a great piece of advice you can put to practice TODAY from Donald Miller‘s treasure trove of great advice:
Re-title your Case Studies.
No one wants to read a “White Paper” or a “Case Study”. When creating materials like these to engage and illuminate your prospects and provide value to your audience, simply re-title your content to describe the benefit.
Instead of “Case Study: [Client Name Here]“, simply change that title to “How [Client Name] tripled her case inquiries in 60 days.”
It’s the same content, just with an up-front reason for someone to actually read it.
I’m putting this on my list of things to fix today!
Thoughtful strategy. Practical execution.
Clear thinking, honest perspectives, and experience shaped by years of doing the work. No shortcuts, no borrowed opinions, just lessons learned by showing up, solving problems, and following ideas all the way through.






