April 16, 2021 |

Marketing: Right message, right people, right time

Stay in the Loop

Get practical marketing insights, branding tips, and growth strategies delivered straight to your inbox.

Subscribe

Marketing has always been complicated.


These days, however, it’s even more so. New channels, new features, new audience preferences, and all-new (sometimes lower) levels of audience participation…


It’s no wonder if you feel frustrated with trying to get the word out about your organization.


That’s why—when we’re working on a marketing and outreach plan with our clients—we like to take a step back and recommend these three steps:


  1. Establish your goals: What are the outcomes you are hoping to achieve? More donors, volunteers, sales? What are the steps your audience would take to engage?
  2. Hyper-focus on your audience(s): Where do they go to get information? With what types of materials do they prefer to engage (video, infographics, podcasts)?
  3. Fine-tune your message: What items of value can you offer that help your audience better understand the challenges they are facing? What can you provide to build relationships with your audience?


It’s all about sending the right message to the right people at the right time, and these three pillars will help you do precisely that.


Want to read more about the marketing ecosystem?


Ready to dig into your marketing but need help?  Get in touch.


< Older Post

Newer Post >

Thoughtful strategy. Practical execution.

Clear thinking, honest perspectives, and experience shaped by years of doing the work. No shortcuts, no borrowed opinions, just lessons learned by showing up, solving problems, and following ideas all the way through.

Hands holding a tablet displaying a video player interface. The video is paused.

Two videos…

February 20, 2026
In case you hadn’t seen these (and also for my friends at Adventure Film ), here are a couple of must-see running movies from Joel Wolpert:  Geoff Roes: Slogging to the Top
Runner in blue and red gear sprints across grassy terrain, mountains in background, cloudy sky.

Long time running…

October 27, 2015
Guess who’s back. Back again. ~ Eminem  Still working out some kinks in the site but hoping to be more active and on the regular up in this joint. Quick catch up: 2013: NYC was a bust. I experienced a heel problem which led to a hamstring problem and I shut down my quest for an NYC finish. At least for now. The remainder of 2013 was spent trying to get uninjured. 2014: Injuries persisted in 2014. When the heel/hammy started feeling ready to run again, I broke my ankle bouldering. Literally came off the wall a foot and a half off the ground and popped my ankle. Whee. So more recovery and I pretty much switched to riding mountain bikes for the year. 2015: Back at it in 2015. Running pretty well. A bit off my game from day’s past but still having fun. Even entered a few races which didn’t go well. Just trying to figure things out and stay happy/healthy. More to come, I promise. ~stubert.
Person fixing a flat tire on a mountain bike outdoors; green helmet, tan shirt, shorts.

Tabatas: Under-appreciated fitness boosters

August 24, 2013
I hurt myself today . ~ N.I.N. Ah the Tabata. Some people hate them, others love them. In the moment, they can be the bane of my existence but after rocking out a few sets, I really tend to notice the benefits. For the uninitiated, a Tabata can be applied to virtually any exercise type (cycling; swimming; push-ups; chess, I assume) but since I am a runner, I tend to knock these out while running. Go figure. Here’s the formula: Go as hard as you can for 20 seconds Rest for 10 seconds Repeat 8 times Feel free to do multiple sets Four minutes (per set) of activity doesn’t sound like much, but if done correctly, these can really help boost your fitness. I tend to replace strides with one Tabata on Fridays and will work in multiple sets as part of my Tuesday interval training. Just keep good form, really work the 20s and you’ll reap the benefits. ~stubert.