Marketing Blue Sky: A little better is better than nothing

There’s an old story/joke about being chased by a bear.

The punch line goes something like this… “I don’t have to be the fastest. I just have to be faster than one of you.”

And that idea plays pretty well in the marketing world as well.

We all want to be first. To do things “perfectly.” And let’s face it… it’s pretty fun to “win.”

But in marketing, often the gap between being on top and being a solid player in the game can be significant.

And there is often a LOT of blue sky in just putting in a little bit of effort.

See, we all have the tendency to think that in order to “win” we need to be perfect. “Everyone else is doing so well! How can we even compete?”

But the reality is that there’s a lot of success to be mined in that space between perfection and the bare minimum.

As an example, Coke is certainly the industry leader when it comes to cola-flavored soft drinks. But Pepsi still does pretty big business in the space. And Blue Sky has carved out a nice little niche for itself in the market.

Does Blue Sky need to crush Coke and Pepsi to “win?” Absolutely not.

So, when you think about all the competition in your space, there’s a lot of opportunity in just doing a *little* better than someone else. And there are a lot of “someone else’s” out there that you can outpace without having to strive for perfection.



Remember, you don’t have to be perfect. You just have to be a *little* bit better than the others.

Let us know how you’ve discovered the power of striving for improvement over perfection in the marketing world by dropping us a line. Share your experiences and insights on how being ‘a little bit better’ can lead to success. Your journey might inspire others to find their unique path to excellence.