November 24, 2009 |

Hydrate or die

Stay in the Loop

Get practical marketing insights, branding tips, and growth strategies delivered straight to your inbox.

Subscribe

Simplify, man! ~ Recycle Center Guy


Spent the day today waiting for a delivery which finally arrived about 3:00. Then I got to move a bunch of building materials around and stash 2400 pounds of stove pellets in our garage. Good, good times. Now we’re definitely set for winter, however and I can also finish up work on the shed. SO psyched.


So today, since I have no running to report, I’ll toss another review your way. Today’s product review: The many awesome flavors of nuun.


I discovered nuun sometime last spring and thought it sounded like a great idea. It removes all the crap packed into common sports drinks: the waste, the high fructose corn syrup – the unbearable taste – and slams it into a compact treat that is not only yummy, but is super convenient. nuun comes in a wide variety of flavors to appeal to virtual any taste. My current favorites: Cirtus Fruit, Cucumber Mint, and Banananuun. nuun doesn’t rely on artificial sweeteners (actually, all nuun is sugar-free) so it is a perfect compliment to your hydration/nutrition regimen.


nuun is portable and super easy to use. You just drop a tablet into 16oz of water and watch it go to work. It turns any available (potable) water source into an instant sports drink. Another upside to nuun is that its mix of ingredients keeps one from having to rely heavily on salt tabs during long runs. Sweet! One less thing to have to keep track of when my brain is run-addled anyway. I love being able to re-use bottles without adding to the landfills and being able to create great tasting sports drinks on the go. Each tube contains enough tablets to make 12 bottles of electrolyte drink and costs a LOT less than the equivalent volume of sports drink.



Full disclosure time: I was so thrilled with nuun after first trying it this spring that I contacted them to see if they had room on their roster to sponsor an athlete such as myself. For the ’09 season, I was a proud member of their pro program. In 2010, I am happy to announce that I will continue to fly the nuun flag!


Thoughtful strategy. Practical execution.

Clear thinking, honest perspectives, and experience shaped by years of doing the work. No shortcuts, no borrowed opinions, just lessons learned by showing up, solving problems, and following ideas all the way through.

Hands holding a tablet displaying a video player interface. The video is paused.
February 20, 2026
In case you hadn’t seen these (and also for my friends at Adventure Film ), here are a couple of must-see running movies from Joel Wolpert:  Geoff Roes: Slogging to the Top
Runner in blue and red gear sprints across grassy terrain, mountains in background, cloudy sky.
October 27, 2015
Guess who’s back. Back again. ~ Eminem  Still working out some kinks in the site but hoping to be more active and on the regular up in this joint. Quick catch up: 2013: NYC was a bust. I experienced a heel problem which led to a hamstring problem and I shut down my quest for an NYC finish. At least for now. The remainder of 2013 was spent trying to get uninjured. 2014: Injuries persisted in 2014. When the heel/hammy started feeling ready to run again, I broke my ankle bouldering. Literally came off the wall a foot and a half off the ground and popped my ankle. Whee. So more recovery and I pretty much switched to riding mountain bikes for the year. 2015: Back at it in 2015. Running pretty well. A bit off my game from day’s past but still having fun. Even entered a few races which didn’t go well. Just trying to figure things out and stay happy/healthy. More to come, I promise. ~stubert.
Person fixing a flat tire on a mountain bike outdoors; green helmet, tan shirt, shorts.
August 24, 2013
I hurt myself today . ~ N.I.N. Ah the Tabata. Some people hate them, others love them. In the moment, they can be the bane of my existence but after rocking out a few sets, I really tend to notice the benefits. For the uninitiated, a Tabata can be applied to virtually any exercise type (cycling; swimming; push-ups; chess, I assume) but since I am a runner, I tend to knock these out while running. Go figure. Here’s the formula: Go as hard as you can for 20 seconds Rest for 10 seconds Repeat 8 times Feel free to do multiple sets Four minutes (per set) of activity doesn’t sound like much, but if done correctly, these can really help boost your fitness. I tend to replace strides with one Tabata on Fridays and will work in multiple sets as part of my Tuesday interval training. Just keep good form, really work the 20s and you’ll reap the benefits. ~stubert.