December 6, 2024 |

Google Business Profile Optimization: The best place to start to improve local search

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Google Business Profile optimation is an excellent way to get your organization to show up more effectively in search results – particularly if you have a local focus.

For local searches on Google, often your GBP listing is the first, non-paid opportunity to show up for your audience. Many businesses don’t do a great job of optimizing their profiles making tweaking your listing for “local pack” results a must-do to improve your performance.

Here are a few recommendations for adjusting your listing:

Add content to your listing a couple of times per week. Think of your GBP as a secondary “blog” for your organization and ad updates regularly.

Improve your listing performance by including FAQs. You should see gains in your results placement by answering questions (even ones you submit yourself) a few times per month.

Embed descriptive text or your logo in your images. Once in awhile, add content to your images since Google can now read this information and use it to showcase your organization.

Google presents results based on business hours. If someone is doing a search for the products or services you offer outside of your business hours, Google may not show your GBP as a result. If you are seeking to be found after hours, make sure you list your business as “open” 24/7. This can be set by adding “more hours” and updating your “online service hours” settings to “24 hours” each day.

Let us know if you need help getting your Google Business Profile working better for you by dropping us a line!

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