October 12, 2008 |

Good times at the mall

Stay in the Loop

Get practical marketing insights, branding tips, and growth strategies delivered straight to your inbox.

Subscribe

That kid is on the escalator again! ~ Brodie


Rach needed some new glasses in the worst way (they were scratched by a bunny, then finally just snapped in two) so we headed down to Flatiron Mall yesterday to get her set up. It is good to know that neither of us has matured past the age of about 14. The Dick’s Sporting Goods signage made for several hours of hilarity.


We saw several hideous babies, and the world’s biggest stroller as well as the dude from the cell phone kiosk unabashedly hitting on the Falafel girl. Ah young love… in the food court.


Pottery Barn Kids had a selection of $80 Halloween costumes – a far cry from the plastic smock with the Incredible Hulk’s face plastered on the chest of my youth. Seriously, did we really need a Pottery Barn just for kids? But I digress…


In any event, given that we were at the friggin’ mall, we had a pretty good time and managed to get out of the glasses shop without succumbing to the recommended frames pushed by the glasses shop fraus. Seriously, the checkerboard temples just weren’t going to fly and I forbade even looking in the case that contained the Sarah Palin frames. Anything in there was tainted by her very mention.



We got out alive and relatively unscathed. And without purchasing any Mammoth Crocs or “Fuggs” as Rach dubbed them and I managed to not throw up when passing the candle store. That place tosses a serious reek.


Thoughtful strategy. Practical execution.

Clear thinking, honest perspectives, and experience shaped by years of doing the work. No shortcuts, no borrowed opinions, just lessons learned by showing up, solving problems, and following ideas all the way through.

Hands holding a tablet displaying a video player interface. The video is paused.
February 20, 2026
In case you hadn’t seen these (and also for my friends at Adventure Film ), here are a couple of must-see running movies from Joel Wolpert:  Geoff Roes: Slogging to the Top
Runner in blue and red gear sprints across grassy terrain, mountains in background, cloudy sky.
October 27, 2015
Guess who’s back. Back again. ~ Eminem  Still working out some kinks in the site but hoping to be more active and on the regular up in this joint. Quick catch up: 2013: NYC was a bust. I experienced a heel problem which led to a hamstring problem and I shut down my quest for an NYC finish. At least for now. The remainder of 2013 was spent trying to get uninjured. 2014: Injuries persisted in 2014. When the heel/hammy started feeling ready to run again, I broke my ankle bouldering. Literally came off the wall a foot and a half off the ground and popped my ankle. Whee. So more recovery and I pretty much switched to riding mountain bikes for the year. 2015: Back at it in 2015. Running pretty well. A bit off my game from day’s past but still having fun. Even entered a few races which didn’t go well. Just trying to figure things out and stay happy/healthy. More to come, I promise. ~stubert.
Person fixing a flat tire on a mountain bike outdoors; green helmet, tan shirt, shorts.
August 24, 2013
I hurt myself today . ~ N.I.N. Ah the Tabata. Some people hate them, others love them. In the moment, they can be the bane of my existence but after rocking out a few sets, I really tend to notice the benefits. For the uninitiated, a Tabata can be applied to virtually any exercise type (cycling; swimming; push-ups; chess, I assume) but since I am a runner, I tend to knock these out while running. Go figure. Here’s the formula: Go as hard as you can for 20 seconds Rest for 10 seconds Repeat 8 times Feel free to do multiple sets Four minutes (per set) of activity doesn’t sound like much, but if done correctly, these can really help boost your fitness. I tend to replace strides with one Tabata on Fridays and will work in multiple sets as part of my Tuesday interval training. Just keep good form, really work the 20s and you’ll reap the benefits. ~stubert.