October 25, 2022 |

Episode 94: How to bring DEI training to the masses with Maren Miller and Nikki Murillo from Building Bridges

Stay in the Loop

Get practical marketing insights, branding tips, and growth strategies delivered straight to your inbox.

Subscribe

In the past, one’s “elevator pitch” lasted 30-60 seconds.


There was a reasonable expectation that one could hold someone’s attention for that period of time during which a longer conversation could be created.


These days, however, 30-60 seconds is an eternity. In the world of TikTok and Snapchat and Twitter, we now have roughly 7 seconds to capture your audience’s attention before they move on to something else.


That’s why you have to answer these questions immediately on your site:


  • What is this?
  • Who is it for?
  • How does it make their life better?
  • How do they get it? Or what should they do next?


Today’s guests on Relish THIS, Maren Miller and Nikki Murillo from Building Bridges are working to transform the world through DEI training. They see an opportunity to inspire both current and future leaders to embrace inclusivity in the workplace and beyond to shift perspectives and make the world a better place. They are doing amazing work in the space.


They are also doing a pretty good job of fleshing out their story on their site: demonstrating empathy and establishing authority, differentiating their services and processes, and leveraging social proof. But (at least on the date of our conversation) were missing an opportunity to nail the 7-second test to really throw the hook into those looking to improve Diversity, Equity, and Inclusion practices in their organizations.


Just the nature of their work, which requires individuals to take a pretty hard look at their own privilege, requires overcoming some interesting challenges. We chatted through some sales ideas, ways to create some sparks in their INSPIRE phase activities, and more.


This was a really fun conversation and I hope you can check out the show.


Links:
Building Bridges
Building a Story Brand
Small Business Marketing Assessment


Ask:
Fill out the Building Bridges Survey


Go Slow To Go Fast! Pause take a breath, be aware of yourself, your environment, your surroundings, and your community, and, examine what is the next right step.


Listen to the podcast here:

< Older Post

Newer Post >

Thoughtful strategy. Practical execution.

Clear thinking, honest perspectives, and experience shaped by years of doing the work. No shortcuts, no borrowed opinions, just lessons learned by showing up, solving problems, and following ideas all the way through.

Hands holding a tablet displaying a video player interface. The video is paused.

Two videos…

February 20, 2026
In case you hadn’t seen these (and also for my friends at Adventure Film ), here are a couple of must-see running movies from Joel Wolpert:  Geoff Roes: Slogging to the Top
Runner in blue and red gear sprints across grassy terrain, mountains in background, cloudy sky.

Long time running…

October 27, 2015
Guess who’s back. Back again. ~ Eminem  Still working out some kinks in the site but hoping to be more active and on the regular up in this joint. Quick catch up: 2013: NYC was a bust. I experienced a heel problem which led to a hamstring problem and I shut down my quest for an NYC finish. At least for now. The remainder of 2013 was spent trying to get uninjured. 2014: Injuries persisted in 2014. When the heel/hammy started feeling ready to run again, I broke my ankle bouldering. Literally came off the wall a foot and a half off the ground and popped my ankle. Whee. So more recovery and I pretty much switched to riding mountain bikes for the year. 2015: Back at it in 2015. Running pretty well. A bit off my game from day’s past but still having fun. Even entered a few races which didn’t go well. Just trying to figure things out and stay happy/healthy. More to come, I promise. ~stubert.
Person fixing a flat tire on a mountain bike outdoors; green helmet, tan shirt, shorts.

Tabatas: Under-appreciated fitness boosters

August 24, 2013
I hurt myself today . ~ N.I.N. Ah the Tabata. Some people hate them, others love them. In the moment, they can be the bane of my existence but after rocking out a few sets, I really tend to notice the benefits. For the uninitiated, a Tabata can be applied to virtually any exercise type (cycling; swimming; push-ups; chess, I assume) but since I am a runner, I tend to knock these out while running. Go figure. Here’s the formula: Go as hard as you can for 20 seconds Rest for 10 seconds Repeat 8 times Feel free to do multiple sets Four minutes (per set) of activity doesn’t sound like much, but if done correctly, these can really help boost your fitness. I tend to replace strides with one Tabata on Fridays and will work in multiple sets as part of my Tuesday interval training. Just keep good form, really work the 20s and you’ll reap the benefits. ~stubert.