December 10, 2021 |

Don’t build your relationships on lies

Stay in the Loop

Get practical marketing insights, branding tips, and growth strategies delivered straight to your inbox.

Subscribe

I just received an email from a company claiming to work with Neil Patel and suggesting that they could produce “just as many leads” as they create for his business.


C’mon, guys.


I get it. Getting your foot in the door can be a challenge. But let’s not build a relationship on complete BS.


When you promise to get me to #1 on Google, triple my business, or get me as many “qualified” leads as you send to big hitters like Neil, you are simply being disingenuous.


First of all, no… you can’t do any of those things. So you are trying to build a relationship based on lies.


Second, you don’t have the slightest clue about my business, what I am hoping to achieve, or if I even *should* be interested in what you are selling. Which tells me you don’t actually care much about your clients. All you are trying to do is get a quick sale, not create a lasting relationship that is mutually beneficial.


Do a little homework. Get to know me and my challenges better before pitching solutions. And stop making false promises.


Then – maybe – we can start talking about how your solution is right for me.



#coldsalestips #marketingtips #knockitoff


< Older Post

Newer Post >

Thoughtful strategy. Practical execution.

Clear thinking, honest perspectives, and experience shaped by years of doing the work. No shortcuts, no borrowed opinions, just lessons learned by showing up, solving problems, and following ideas all the way through.

Hands holding a tablet displaying a video player interface. The video is paused.

Two videos…

February 20, 2026
In case you hadn’t seen these (and also for my friends at Adventure Film ), here are a couple of must-see running movies from Joel Wolpert:  Geoff Roes: Slogging to the Top
Runner in blue and red gear sprints across grassy terrain, mountains in background, cloudy sky.

Long time running…

October 27, 2015
Guess who’s back. Back again. ~ Eminem  Still working out some kinks in the site but hoping to be more active and on the regular up in this joint. Quick catch up: 2013: NYC was a bust. I experienced a heel problem which led to a hamstring problem and I shut down my quest for an NYC finish. At least for now. The remainder of 2013 was spent trying to get uninjured. 2014: Injuries persisted in 2014. When the heel/hammy started feeling ready to run again, I broke my ankle bouldering. Literally came off the wall a foot and a half off the ground and popped my ankle. Whee. So more recovery and I pretty much switched to riding mountain bikes for the year. 2015: Back at it in 2015. Running pretty well. A bit off my game from day’s past but still having fun. Even entered a few races which didn’t go well. Just trying to figure things out and stay happy/healthy. More to come, I promise. ~stubert.
Person fixing a flat tire on a mountain bike outdoors; green helmet, tan shirt, shorts.

Tabatas: Under-appreciated fitness boosters

August 24, 2013
I hurt myself today . ~ N.I.N. Ah the Tabata. Some people hate them, others love them. In the moment, they can be the bane of my existence but after rocking out a few sets, I really tend to notice the benefits. For the uninitiated, a Tabata can be applied to virtually any exercise type (cycling; swimming; push-ups; chess, I assume) but since I am a runner, I tend to knock these out while running. Go figure. Here’s the formula: Go as hard as you can for 20 seconds Rest for 10 seconds Repeat 8 times Feel free to do multiple sets Four minutes (per set) of activity doesn’t sound like much, but if done correctly, these can really help boost your fitness. I tend to replace strides with one Tabata on Fridays and will work in multiple sets as part of my Tuesday interval training. Just keep good form, really work the 20s and you’ll reap the benefits. ~stubert.