Create A Strong Purpose Framework With This 15 Word Exercise

Has this happened to you?

You are in conversation and someone asks about your non-profit organization’s mission or about donations. But as soon as you start speaking, all that falls out of your mouth is gobbledygook.

Sometimes when we are passionate about what we are working on and believe in, we can get so excited that our message comes out a jumbled or without a clear call to action. You could be in front of the right donor but spew out so much information, they are left not knowing what it is you wanted them to actually do.

We get it. We were thrilled when we came across a little public speaking secret known as the 15 word framework.

Used primarily in public speaking, this tool is a simple formula that helps to distill your interaction’s purpose into its most poignant and succinct form and keep you on track. The method is to start with a purpose framework:

As a result of my [interaction], they will understand [this], and respond by [doing that].



This summary allows you to create a clear summary of your mission and a call to action for your audience.

For instance, as a result of my podcast, my audience will better understand non-profit digital marketing, and respond by hiring us for their digital marketing needs.

From here, we can more effectively outline our messaging to ensure that we stay on target.

Try this formula out the next time you are prepping for an interaction – be it a talk in front of an audience, asking for donations, or engaging volunteers. This will help you create a clear and concise purpose for your engagement and stay on target.

Want us to take a look at your 15 word framework? Let us know.